The OliSoldebre high-end olive oil seeks to consolidate the Asian market in Shangai
The Olisoldebre high-end olive oil (Select Cast and Aureum brands) has been present in China for a while, a market with a great potential that every time values more the European products and the Mediterranean diet. These extra virgin olive oils (EVOO) have carved out a niche for themselves on the Hong Kong market, thanks to an online delivery platform.
Hereon, the OliSoldebre cooperative seeks to consolidate its presence in China. For this major reason, it has been involved in a trade mission this last October. It has been organized by the Chamber of Commerce of Tortosa. Its prime purpose is to present the OliSoldebre high-end olive oil and to reach the most gourmet restaurants and shops of this large city with more than 24 million inhabitants.
During this trade mission, that lasted five days, they contacted the participating companies with different importers and distributors of Spanish and Catalan products in China. The meeting was held in the Zeitgeist restaurant, where apart from the meeting, an olive oil testing and a food and beverage trade fair from the region was organized. About 200 people were able to see it.
This was the first initial contact. We will have to wait to see if it succeeds and then, if any trade agreements can be established with any of the companies that distribute gourmet products in this area.